At my day job, projects are often called by code names before they receive their final (marketing approved) name. These names are assigned when the project is started for internal use only and sometimes even linger long after the project gets a final name in places like bug databases, specifications, etc.
A LOT of thought should go into giving a project a code name but, honestly, some names should really get a more careful look and some names should just never be used. Call me a bit superstitious but I really don’t like working on project where the name seems to have some ill portent attached.
This came up with a project code name I heard yesterday (the second project at my day job with this code name). The project is called “Alchemy.”
Even seven or so years ago when I heard the first use of Alchemy as a project code name, I was boggled by the choice. They really wanted to name a project they wanted to succeed after a field of study that never succeeded in turning lead into gold but instead succeeded in poisoning most of it’s practitioners to death or at least insanity. Really?
So I humbly submit an off-the-top-of-my-head list of project code names you should never use:
Alchemy – I still say it was an unsuccessful project that destroyed those that tried to work on it.
Chernobyl – Destroy not just itself but make a huge margin around it a disaster area also.
Columbine – I know it’s a flower but I think the high school massacre trumps the flower petals.
Donner – I don’t care if the other projects are Blitzen or Rudolph. Think Donner Party.
Earhart – I know she was famous but she took a lot of expensive technology and disappeared. Didn’t end well.
Hindenberg – Crash and burn. Enough said.
Loki – Somehow the Norse god of Mischief is not what you want to invoke.
Pompeii – Buried alive where you fell with little or no warning.
Titanic – Crash and sink.
Tungusca – Blow up in the air and knock down everything for miles.
Vesuvius – Explode, burn and bury.
I’m sure I can come up with others but you probably can too.














